True North Guild

Architect a new ethical paradigm for psychedelics—join the True North Guild leadership program

A groundbreaking year-long cohort program designed to bring together 15–20 pioneering companies to architect a new ethical paradigm.

Program produced in collaboration with:

From pledge to practice

A program for industry leaders to develop real-world culture through action, collaboration, and creativity.

Five years ago, we founded North Star Project with the vision of embedding ethics into the foundation of the emerging for-profit psychedelics industry. Through hundreds of heartfelt conversations, we created the North Star Ethics Pledge, which garnered thousands of signatories.

Now, we’re turning that pledge into action with a groundbreaking year-long cohort program designed to bring together 15–20 pioneering companies to be the architects of a new ethical paradigm within the psychedelic ecosystem.

Together, we have an extraordinary opportunity to establish a standard of integrity, transparency, and compassionate innovation that will guide this industry for generations to come.

"This isn’t only about ethical standards—it’s about modeling a new way of doing business.

The psychedelic experience reminds us of our interdependence and responsibility. Those insights can—and should—reshape how companies operate. These aren’t just psychedelic values—they’re human ones, urgently needed across the economy.

- Liana Sananda Gillooly, Co-founder of North Star

Uncover practical strategies for implementing ethical practices

This year-long cohort is not merely creating new guidelines but developing living, breathing frameworks for ethical practice.

Program Structure:

Monthly Meetings

90-minute sessions with expert presentations and small group discussions exploring a specific area of impact.

Kickoff Retreat

A day-long gathering at a private location to deepen trust and foster collaboration among all partner companies.

Mid-Way Gathering

An opportunity to strengthen relationships and assess progress midway through the program.

Round Table Gathering

Launch of the final guidelines and celebration of the contributions of all partner companies.

Collaborate openly and authentically within a values aligned community

We seek to build an unprecedented container for trusted community where companies aligned by shared values and aspirations can collaborate openly and authentically.

Intimate Size

We foster trust through a deliberately small group size, enabling deeper connection, candidness, and vulnerability

Cutting-Edge Expertise

Program integrates external stakeholders and company voices throughout the process, providing participants access to cutting-edge insights and expertise.

Active Co-Creation

Unlike traditional advisory models, the Cohort positions companies as active participants who implement and refine innovative practices, driving real-world impact rather than passively receiving recommendations.

Bottom-Up Accountability

Accountability emerges organically from these peer relationships, promoting shared responsibility instead of external oversight.

Learn cutting edge concepts in regenerative economics and post-growth capitalism

Through the program, the Cohort will be introduced to concepts from regenerative economics and post-growth capitalism as alternative business models for developing best practices concerning nine key areas of impact.

Focus Areas

Intellectual Property
Transparency and Disclosure
Public Benefit
Benefit Sharing
Health Access and Equity
Sustainability
Community and Cultural Recoprocity
Governance
Accountability

Show the industry you mean business

This cohort will result in more than personal learning – we aim to make it a force for ongoing change.

Core Outcomes

Ethical Leadership & Differentiation: Companies will emerge as industry leaders in ethical business practices, distinguishing themselves in a rapidly evolving landscape where trust and transparency are paramount.
Tailored Best Practices: Through expert guidance and peer collaboration, companies will develop concrete, real-world tested ethical frameworks that can be immediately applied to their operations.
Enhanced Credibility & Trust: Participation signals a commitment to integrity, improving relationships with investors, customers, regulators, and community stakeholders.
Regulatory Readiness: Companies will be better positioned to navigate evolving legal and compliance frameworks by proactively adopting best practices that align with potential future regulations.
Stronger Investor & Public Relations: Ethical commitment enhances reputational value, attracting investors and partners who prioritize responsible business practices.
Access to Exclusive Insights & Resources: Cohort members gain access to expert knowledge, case studies, and specialized resources that would be difficult to obtain independently.
Network & Collaboration Opportunities: Members will build deep relationships with like-minded industry peers, leading to potential partnerships, joint ventures, and shared learning opportunities.
Operational Support: Companies will receive guidance on practical challenges such as implementing fair compensation models, structuring public benefit commitments, and navigating complex stakeholder relationships.

Learn more about the True North Guild

Be among the pioneering companies co-creating the ethical foundation of the psychedelic industry through North Star’s groundbreaking community of practice.

Link to application here.