We’re building a new model for ethical business that starts with psychedelics but aims to transform how business operates across all sectors.
North Star is a nonprofit committed to cultivating a culture of integrity at the core of the emerging psychedelic industry. We work with business leaders to embed applied ethics into the DNA of their organizations—grounding decisions in values like interconnection, accountability, and respect for life.
More than a set of guidelines, our work is a practice: we convene a living community of founders, investors, and practitioners who are reckoning with the challenges of building companies in a system that often rewards extraction, urgency, and accumulation. Together, we are designing new models of enterprise, ones that align financial sustainability with deep responsibility to people, planet, and purpose.
We believe business should reflect this wisdom.
We believe ethics emerge through relationship, not as rules imposed from above, but as trust built through ongoing connection, dialogue, and mutual accountability.
We center lived experience and collective insight, co-developing frameworks that are not theoretical ideals but grounded tools shaped by real-world complexity.
We create spaces for honest reflection, rupture, and repair, recognizing that ethical business is not a static destination, but a continual practice of alignment.
We understand that policies alone are not enough. Lasting integrity is forged in culture—through the norms, language, and daily behaviors that define how people show up together.
Join our mailing list to get updates on the latest in psychedelics and ethics.