Transforming business through psychedelic wisdom
We’re building a new model for ethical business that starts with psychedelics but aims to transform how business operates across all sectors.
"We're not just creating ethical guidelines for an industry—we're developing role models for the needed transformation of business as a whole. The psychedelic experience teaches interconnection, integrity, and deep purpose—principles that should be at the heart of how we do business."
- Liana Gillooly, Founder of North Star
Our Mission
North Star is a nonprofit committed to cultivating a culture of integrity at the core of the emerging psychedelic industry. We work with business leaders to embed applied ethics into the DNA of their organizations—grounding decisions in values like interconnection, accountability, and respect for life.
More than a set of guidelines, our work is a practice: we convene a living community of founders, investors, and practitioners who are reckoning with the challenges of building companies in a system that often rewards extraction, urgency, and accumulation. Together, we are designing new models of enterprise, ones that align financial sustainability with deep responsibility to people, planet, and purpose.
Our Vision
North Star envisions a psychedelic industry where business becomes a vehicle for collective flourishing, advancing not only financial returns, but relational, ecological, and cultural wellbeing.
We believe this moment in the evolution of the psychedelic field calls for more than commercialization or regulation. It invites a reckoning with the very systems that have produced the disconnection, trauma, and imbalance these medicines seek to address. Rather than replicating models driven by urgency, extraction, and accumulation, we are committed to cultivating structures grounded in reciprocity, transparency, and relational accountability, models that honor the depth of the work and the dignity of all involved.
We convene a community of practitioners to examine—and transform—the relationship between power, profit, incentives, and purpose. Together, we are co-creating pathways for regenerative business where profit does not come at the expense of people, planet, or the sacred.
The psychedelic industry stands at a threshold. If we choose integrity over expediency, depth over scale, and relationship over domination, we can build an ecosystem that honors these powerful tools while protecting their ability to catalyze personal and cultural transformation. We hold a vision of business as a practice of care, an expression of what it means to steward life well.
We believe this moment in the evolution of the psychedelic field calls for more than commercialization or regulation. It invites a reckoning with the very systems that have produced the disconnection, trauma, and imbalance these medicines seek to address. Rather than replicating models driven by urgency, extraction, and accumulation, we are committed to cultivating structures grounded in reciprocity, transparency, and relational accountability, models that honor the depth of the work and the dignity of all involved.
We convene a community of practitioners to examine—and transform—the relationship between power, profit, incentives, and purpose. Together, we are co-creating pathways for regenerative business where profit does not come at the expense of people, planet, or the sacred.
The psychedelic industry stands at a threshold. If we choose integrity over expediency, depth over scale, and relationship over domination, we can build an ecosystem that honors these powerful tools while protecting their ability to catalyze personal and cultural transformation. We hold a vision of business as a practice of care, an expression of what it means to steward life well.
The psychedelic experience teaches us that transformation happens through relationship, not transaction
We believe business should reflect this wisdom.
Our Philosophy
Relationship as the Root
We believe ethics emerge through relationship, not as rules imposed from above, but as trust built through ongoing connection, dialogue, and mutual accountability.
Wisdom Through Practice
We center lived experience and collective insight, co-developing frameworks that are not theoretical ideals but grounded tools shaped by real-world complexity.
Integrity in Process
We create spaces for honest reflection, rupture, and repair, recognizing that ethical business is not a static destination, but a continual practice of alignment.
Culture Shapes Conduct
We understand that policies alone are not enough. Lasting integrity is forged in culture—through the norms, language, and daily behaviors that define how people show up together.
Our Team
Liana Gillooly
Founder & Board Member
Liana's journey in the psychedelic space includes leadership roles at MAPS and Lykos, where she gained firsthand insights into the challenges of building ethical organizations in this emerging field.
